CIAM is the bridge between a seamless customer experience and robust cybersecurity, designed specifically for the modern digital world.
Provides Self-Service Registration and Social Login (Google, Facebook) to reduce friction for new users.
Allows customers to log in once to access multiple connected applications and services without re-authenticating.
Adds an extra layer of security with two-step verification (e.g., password + OTP code) to prevent account takeovers.
Gives customers control to manage their personal data, change passwords, and set communication preferences.
Ensures compliance with regulations (like GDPR) by transparently managing user consent.
Stores all customer identity data in a single, secure, and scalable database, creating a 360° view.